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Professor Tiantian Yang explains why women stick together when facing disruption at work.…Read More
Knowledge @ Wharton - 3/3/2026New research from Wharton’s Jonah Berger explores how experience in a category shapes how confident consumers feel, which has important consequences for brands.…Read More
Knowledge @ Wharton - 3/2/2026People who grew up before the rise of generative AI have the chance to steer our technological development in a better direction, writes Wharton’s Cornelia Walther.…Read More
Knowledge @ Wharton - 3/2/2026